Review classification
Topics, sentiment, and root causes of negative feedback — automatically across thousands of reviews.
Solutions · Reviews & Reputation
AI Reviews & Reputation Analysis
Identify the root causes of negative feedback, classify by topic, draft responses, and manage reputation systematically.
Classification response drafting systematic reputation management
SourcePIM · DAM
SourceERP · OMS
SourceMarketplace API
SourceReviews · CRM
AgentContent
AgentDigital Shelf
AgentReviews
AgentPricing
AgentSupport
AgentMarketplaces
Human-in-the-loop · governance
OutputListings & content
OutputReports · alerts
OutputActions · responses
Challenges it solves
- Reviews are processed slowly; response SLA is growing.
- No systematic analytics on the root causes of negative feedback and recurring issues.
- Responses are written manually, without a consistent style or quality control.
- Critical reviews go unnoticed until a wave of negative sentiment erupts.
What AI does
Root-cause extraction
AI groups systemic issues by product, category, and SKU.
Response drafting
Response options in brand tone of voice, ready for moderator review.
Alerts on critical reviews
Notifications for reviews with a high reputational risk level.
Consolidated reputation report
Trends by product, marketplace, and time period — for the brand team.
How it fits into your processes
Inputs
Marketplace APIs · reviews
CRM · tickets
AI agents
AI Reviews Classifier
AI Response Drafter
Human-in-the-loop
Moderator
Outputs
Response publication
Reputation dashboard
Integrations
Systems it integrates with
Systems the solution connects to on the client side.
Layer 01 Connections
Marketplace APIsRetailer portalsCRM
Workflow
Sample workflow
- 01Review collection
AI collects fresh reviews and tickets from all channels into a single queue.
AI - 02Classification
Topics, sentiment, root causes of negative feedback; flags for critical and urgent items.
AI - 03Response drafting
Response options for the moderator, taking into account context and customer history.
AI - 04Review and publication
Moderator edits and publishes; AI learns from the corrections.
Human - 05Report and alerts
Reputation summary; alerts on deterioration in a product or region.
AI
Impact metrics
Reduction in review response SLA
No invented percentages; impact described without specific figures.
Reduction in review handling costs
No invented percentages; impact described without specific figures.
Reduction in moderation manual effort
No invented percentages; impact described without specific figures.
Systematic reputation manageability
No invented percentages; impact described without specific figures.
Related 24TTL Products
Technology Foundation of the Solution
Our own products help collect data faster, manage content, and embed AI into eCommerce workflows. In integration projects they are used as ready-made modules or customised to specific requirements.
24TTL Case Studies
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