AI Integrator & SaaS Developer

AI Partner
for eCommerce
Growth

We design and deploy AI agents, multi-agent systems, and workflows for eCommerce teams — covering content, digital shelf, and marketplace operations through to pricing, reviews, analytics, retail media, and customer service.

Enterprise eCommerce Expertise Proprietary SaaS Products AI Technology
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Trusted by leading brands and retailers
Samsung
LG
Philips
Bosch
Pfizer
Reckitt
L'Oréal
Schneider
We work with FMCG, electronics, fashion, pharma, and DIY brands, as well as retailers, marketplaces, and quick commerce players. 50+ enterprise clients
01
Where AI Delivers Impact

Areas where AI transforms eCommerce operations

Each area maps to a specific team, a specific process, and a specific KPI. Not "AI in general" — but AI in the right place within a workflow.

Content & Product Data

Thousands of SKUs require constant updates and adaptation across different platforms.

AI generates, adapts, and validates descriptions, attributes, and images to meet each platform's requirements.

Reduced content production time

Digital Shelf & Merchandising

Brands lack real-time visibility into product listings, prices, ratings, and search visibility.

AI monitors product listings 24/7, detects anomalies, and prioritises actions.

Improved digital shelf control

Pricing & Inventory

Manual price and inventory monitoring, reactive decisions, stockouts and overstock.

AI tracks competitors, forecasts demand, and suggests pricing scenarios.

Reduced stockout rate

Reviews & Reputation

Reviews are processed slowly with no systematic analysis of the root causes of negative feedback.

AI classifies reviews, extracts the causes of negative feedback, and drafts responses for review.

Reduced response SLA

Customer Service

Routine inquiries overwhelm support teams and SLA targets rise.

An AI agent handles order statuses, returns, and routine questions, escalating complex cases.

Lower cost of support

Marketplace Operations

Thousands of SKUs across dozens of platforms with constantly changing requirements.

An AI manager auto-uploads listings, handles moderation, prepares promotions, and generates reports.

Faster SKU time-to-marketplace

Retail Media & Growth

Manual campaign management across dozens of platforms with opaque ROI.

AI analyses placement performance and recommends bid and budget optimisations.

Higher ROMI and product visibility
02
Digital Employees · AI Workforce

Digital employees for eCommerce operations

AI agents handle repetitive tasks, work with data and systems, and prepare recommendations and actions — while remaining controllable through constraints and human oversight.

AI Content Manager
Generates, adapts, and validates product content to meet the requirements of each platform and retailer.
Content factory
AI Digital Shelf Analyst
Monitors listings, prices, availability, ratings, and visibility 24/7 across cities and platforms.
Shelf analytics
AI Marketplace Manager
Helps manage listings, moderation, promotions, and reporting across dozens of platforms.
Marketplace operations
AI Pricing Analyst
Tracks competitors, inventory, and demand, and suggests pricing actions with supporting rationale.
Pricing analytics
AI Reviews Analyst
Analyses reviews, identifies the root causes of negative feedback, and drafts responses for moderator review.
Reviews analytics
AI Support Agent
Answers routine questions and assists with orders, statuses, and returns. Escalates complex cases.
Service automation
AI Retail Media Manager
Analyses placement performance and recommends bid and budget optimisations.
Retail media
AI B2B Sales Assistant
Assists with product selection, commercial proposals, orders, and repeat sales.
B2B sales
03
How We Implement

Implementation: from process audit to ROI management

AI implementation is not about "deploying a chatbot." It is a structured effort involving processes, data, roles, and KPIs.

  1. 01
    Discovery

    Process audit: we identify areas where AI will deliver measurable impact — time savings, error reduction, speed improvements, or revenue growth.

    Audit · 2–3 weeks
  2. 02
    Design

    We document the current workflow, roles, data, systems, decision points, and human checkpoints.

    Process design
  3. 03
    Development

    We build AI agents, RAG pipelines, data flows, and interfaces. Integrations with PIM, ERP, CRM, OMS, BI, and marketplace APIs.

    Development · pilot
  4. 04
    Integration

    We connect to the client's production systems, configure access controls, audit logs, security rules, and quality checks.

    Deployment
  5. 05
    Scaling

    We track KPIs, improve prompts, models, rules, and data. We automate new sections of the process.

    Impact management
04
AI Integration Architecture

Working across 6 layers: from data sources to delivery channels

A reference solution architecture. Each layer has specific systems, artefacts, and control points.

Layer 01 Data Sources
PIMERPCRMOMSBIMarketplace APIsRetailer DataReviews
Layer 02 Data · Knowledge · RAG
Corporate knowledge baseNormalised dataRAG indexDocuments & policies
Layer 03 AI agents · Orchestration
Multi-agent systemOrchestration rulesTask schedulerAgent memory
Layer 04 Governance
GuardrailsHuman-in-the-loopAudit logsRole-based accessQuality control
Layer 05 Outputs
ListingsReportsRecommendationsResponsesTasksAPI actionsDashboards
Layer 06 Channels
MarketplacesRetailersBrand siteSupportSalesInternal tools

A request passes through all six layers: data → knowledge → agent → governance → output → channel. An audit log is recorded at every step; humans are brought in on critical decisions.

05
24TTL SaaS Products

Proprietary SaaS solutions for digital merchandising

Our own products help collect data faster, manage content, and embed AI into eCommerce workflows. In integration projects they are used as ready-made modules or customised to specific requirements.

06
Cases

How AI is embedded in client workflows

Some clients are under NDA. Case studies and project details are available on request.

Fashion retailer

Size analytics

Size mapping and cross-brand/cross-retailer matching. AI identifies discrepancies and suggests corrections.

Impact Reduced returns and sizing errors
FMCG brand

Content factory

Generation and adaptation of visual content, descriptions, and rich content to meet platform and retailer requirements.

Impact Reduced content production time
Marketplace

Product data operations

Automated validation of listings, attributes, content quality, and moderation of incoming SKUs.

Impact Improved catalogue quality
Electronics brand

Digital shelf analytics

Monitoring of listings, prices, availability, visibility, ratings, and competitors across dozens of platforms.

Impact Improved digital shelf control
Retailer

Reviews analytics

AI analysis of reviews, identification of the root causes of negative feedback, and automated drafting of responses for the moderator.

Impact Reduced review response SLA
07
Why 24TTL

Why 24TTL is a vertical AI partner for eCommerce

Eight reasons that distinguish a vertical AI partner from a generic AI agency or a general-purpose systems integrator.

01

Years of eCommerce expertise

A long track record in digital and online retail — from agency work to operational AI partnership.

02

Experience with enterprise brands and retailers

Proven work with major international brands in FMCG, electronics, fashion, and pharma.

03

Deep knowledge of brands, marketplaces, and digital shelf

We know the content, attribute, moderation, and rich content requirements across dozens of platforms.

04

Proprietary SaaS products and market analytics

6 products in production — from digital shelf analytics to AR and shop-in-shop.

05

We design processes, not just interfaces

AI implementation is about workflows, data, roles, permissions, and KPIs. Not just UI.

06

eCommerce practitioners on the team

Project teams include practitioners from eCommerce and online retail, not only engineers.

07

AI deployed with security and governance built in

Guardrails, human-in-the-loop, audit logs, role-based access, and quality control — by default.

08

We work as a partner, not a vendor

We take responsibility for business outcomes, not just for the fact that an AI agent was deployed.

08
Governance & Security

Enterprise security and controllability from day one

AI is deployed with security, data protection, and corporate policy requirements in mind. Without this, a pilot never leaves the sandbox.

Closed perimeter / on-prem / private cloud
Deployment within the client's infrastructure when required by security policy.
Client data is not used to train external models
Corporate client data stays within the client's perimeter. No external fine-tuning by default.
Human-in-the-loop
On critical decisions, AI prepares an option and a human confirms or adjusts it.
Guardrails and quality control
Rules, limits, and filters for AI agents. Regular quality and metrics reviews.
Audit logs
A full history of AI agent and human actions: what, who, when, and on what basis.
Role-based access control
Permission configuration by role, department, and project. RBAC out of the box.
Protection of personal and commercial data
Compliance with personal data and commercial confidentiality requirements.
Integration with corporate policies
Connection to the client's existing IAM, SIEM, DLP, and DevSecOps practices.
Community · IDRF

24TTL is a co-organiser of IDRF

An international community of eCommerce leaders: events, research, and case study sessions. Meetings in Dubai, Jakarta, Mexico City, and Seoul.

Visit the IDRF website

Ready to discuss AI implementation?

Tell us about your challenge — we will propose a process audit, a pilot, or a full integration.